The company has created a 3 story high pyramid of boxes of sugar in Times Square. What it represents is the amount of sugar children in the US eat every 5 minutes. This is 45,485 pounds of sugar. That comes to 4.7 billion pounds of extra sugar per year.
The recommendation from the AHA (American Heart Association) is no more than 6 teaspoons of sugar daily.
Not only can sugar be spinkled on cereal, it is found in all sorts of sweets, junk food, syrups, juices, sports drinks, cokes, sugar-sweetened cereal, ice cream, candy, cakes, cookies, and cupcakes. Also, there are words that also mean sugar like fructose, corn syrup, and dextrose. These also represent sugar streams.
The idea is to spark discussion about how much sugar eat. Especially now, when school is starting, it is important to get children off to a good nutritional start.